Thuong T. Le

Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance

Iryna Pentina, Anthony C. Koh, Thuong T. Le · International Journal of Internet Marketing and Advertising · 2012 · 102 citations

Management, Marketing, Marketing Management +13

Using social media for competitive business outcomes

Yingxia Cao, Haya Ajjan, Paul Hong et al. · Journal of Advances in Management Research · 2018 · 89 citations

Management, Management Information Systems, Supply Chain Management +10

How buyers' expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage

S. Subba Rao, Dothang Truong, Sylvain Sénécal et al. · Industrial Marketing Management · 2006 · 72 citations

Business, Information Systems, Management Information Systems +14

Pathways to Leadership for Business-to-Business Electronic Marketplaces

Thuong T. Le · Electronic Markets · 2002 · 70 citations

Business, Leadership, Strategic Management +12

A Managerial Perspective on Electronic Commerce Development in Malaysia

Thuong T. Le, Anthony C. Koh · Electronic Commerce Research · 2002 · 45 citations

Business, Information Systems, Management Information Systems +14