Concepedia

Sylvain Sénécal

SS

84

Publications

5.1K

Citations

32

H-Index

2000

Active since

Affiliations

HEC Montréal(Current)

Université du Québec à Montréal

Université de Montréal

University of Toledo

King Abdulaziz University

Sylvain Sénécal is an author at HEC Montréal specializing in management, marketing, and interactive marketing.

Top concepts

ManagementMarketingInteractive MarketingUser ExperienceConsumer ResearchCommunicationBusinessCustomer SatisfactionConsumer BehaviorHuman-computer Interaction

Publications per year

2000–2024

84

Publications

84

The influence of online product recommendations on consumers’ online choices

Sylvain Sénécal, Jacques Nantel · Journal of Retailing · 2004 · 1.6K citations

Online Customer Behavior, Consumer Decision Making, Advertising +12

Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses

Renato Hübner Barcelos, Danilo C. Dantas, Sylvain Sénécal · Journal of Interactive Marketing · 2017 · 207 citations

Consumers' decision-making process and their online shopping behavior: a clickstream analysis

Sylvain Sénécal, Paweł Kalczyński, Jacques Nantel · Journal of Business Research · 2004 · 189 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +16

Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site

Aurélie Merle, Sylvain Sénécal, Anik St-Onge · International Journal of Electronic Commerce · 2012 · 177 citations

Customer Satisfaction, Abstract Lack, Engineering +23

A consumer typology based on e-service quality and e-satisfaction

Grégory Bressolles, François Durrieu, Sylvain Sénécal · Journal of Retailing and Consumer Services · 2014 · 159 citations

Customer Satisfaction, Service Quality, Digital Marketing +9

Rows per page

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