Renato Hübner Barcelos

Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses

Renato Hübner Barcelos, Danilo C. Dantas, Sylvain Sénécal · Journal of Interactive Marketing · 2017 · 207 citations

To engage or not engage? The features of video content on <scp>YouTube</scp> affecting digital consumer engagement

Ana Cristina Munaro, Renato Hübner Barcelos, Eliane Cristine Francisco Maffezzolli et al. · Journal of Consumer Behaviour · 2021 · 140 citations

Social Medium Monitoring, Digital Marketing, Emerging Media +33

The tone of voice of tourism brands on social media: Does it matter?

Renato Hübner Barcelos, Danilo C. Dantas, Sylvain Sénécal · Tourism Management · 2019 · 31 citations

Social Media, Destination Marketing, Tourism Brands +13

Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube

Ana Cristina Munaro, Renato Hübner Barcelos, Eliane Cristine Francisco Maffezzolli et al. · Computers in Human Behavior · 2024 · 19 citations

Digital Culture, Social Media, Linguistic Styles +13

The impact of influencers on sustainable consumption: A systematic literature review

Ana Cristina Munaro, Renato Hübner Barcelos, Eliane Cristine Francisco Maffezzolli · Sustainable Production and Consumption · 2024 · 19 citations