Danilo C. Dantas

Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses

Renato Hübner Barcelos, Danilo C. Dantas, Sylvain Sénécal · Journal of Interactive Marketing · 2017 · 207 citations

The Ecological Impact of Anticonsumption Lifestyles and Environmental Concern

Maren Ingrid Kropfeld, Marcelo Vinhal Nepomuceno, Danilo C. Dantas · Journal of Public Policy & Marketing · 2018 · 97 citations

Sustainable Consumption, Engineering, Sustainable Development +17

The tone of voice of tourism brands on social media: Does it matter?

Renato Hübner Barcelos, Danilo C. Dantas, Sylvain Sénécal · Tourism Management · 2019 · 31 citations

Social Media, Destination Marketing, Tourism Brands +13

Popular music festivals: An examination of the relationship between festival programs and attendee motivations

Alexis Perron-Brault, François de Grandpré, Renaud Legoux et al. · Tourism Management Perspectives · 2020 · 30 citations · Full text

Music, Festival Programs, Event Management +11

Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research

Sanam Akhavannasab, Danilo C. Dantas, Sylvain Sénécal · AMS Review · 2018 · 26 citations

Relationship Marketing, Consumer Decision Making, Consumer–firm Relationships +10