Marcelo Vinhal Nepomuceno

How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns

Marcelo Vinhal Nepomuceno, Michel Laroche, Marie‐Odile Richard · Journal of Retailing and Consumer Services · 2013 · 290 citations

Business, Marketing, Marketing Management +16

Testosterone and domain-specific risk: Digit ratios (2D:4D and rel2) as predictors of recreational, financial, and social risk-taking behaviors

Eric Stenstrom, Gad Saad, Marcelo Vinhal Nepomuceno et al. · Personality and Individual Differences · 2010 · 143 citations

Social Sciences, Behavioral Sciences, Psychology +14

The impact of materialism and anti-consumption lifestyles on personal debt and account balances

Marcelo Vinhal Nepomuceno, Michel Laroche · Journal of Business Research · 2014 · 128 citations

Social Sciences, Economics, Finance +13

The Ecological Impact of Anticonsumption Lifestyles and Environmental Concern

Maren Ingrid Kropfeld, Marcelo Vinhal Nepomuceno, Danilo C. Dantas · Journal of Public Policy & Marketing · 2018 · 104 citations

Social Sciences, Environmental Policy, Consumption Studies +15

Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products

Alexander Davidson, Marcelo Vinhal Nepomuceno, Michel Laroche · Journal of Business Ethics · 2017 · 94 citations

Business, Marketing, Business Ethics +9