Concepedia

How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns

Marcelo Vinhal Nepomuceno, Michel Laroche, Marie‐Odile Richard

Journal of Retailing and Consumer Services · 2013 · 290 citations · 47 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementRisk CommunicationRisk PerceptionBrand AwarenessBrand ExperienceCustomer EngagementOnline Consumer BehaviorPerceived RiskSecurity In Online RetailBrand FamiliarityKnowledge FactorsOnline Perceived RiskOnline Purchase IntentionPerceived TrustPurchase Risk PerceptionTrust In Online Purchasing

References

47

A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

Dan J. Kim, Donald L. Ferrin, H. Raghav Rao · Decision Support Systems · 2007 · 3.5K citations

Business, Management Information Systems, Marketing +13

Predicting e-services adoption: a perceived risk facets perspective

Mauricio Featherman, Paul A. Pavlou · International Journal of Human-Computer Studies · 2003 · 3.2K citations

Business, Information Systems, Management Information Systems +16

eTailQ: dimensionalizing, measuring and predicting etail quality

Mary Wolfinbarger, Mary C. Gilly · Journal of Retailing · 2003 · 2.3K citations

Management, Quality Management, Quality Assurance +10

Consumer perceived risk: conceptualisations and models

Vincent‐Wayne Mitchell · European Journal of Marketing · 1999 · 1.5K citations

Business, Marketing, Marketing Management +15

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

Yakov Bart, Venkatesh Shankar, Fareena Sultan et al. · Journal of Marketing · 2005 · 1.4K citations

Business, Marketing, Marketing Management +14