Concepedia

Brand Familiarity

Brand Familiarity is a cognitive construct within the domain of brand awareness that denotes the extent to which consumers are acquainted with a brand’s attributes, identity, and presence, distinguished by the depth and ease of brand-related knowledge retrieval from memory without explicit prompting.

507

Publications

62.5K

Citations

1.1K

Authors

613

Institutions

Publications per year

2017–2026

158

Parents

Publications

507

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

, , +14

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 7.8K citations

, , +14

The measurement and dimensionality of brand associations

George S. Low, Charles W. Lamb · Journal of Product & Brand Management · 2000 · 1K citations

, , +11

Familiarity and Its Impact on Consumer Decision Biases and Heuristics

C. Whan Park, V. Parker Lessig · Journal of Consumer Research · 1981 · 960 citations · Full text

, , +17

Product Familiarity and Learning New Information

Eric J. Johnson, J. Edward Russo · Journal of Consumer Research · 1984 · 905 citations

, , +11

1–5 of 507

Authors

1.1K

  1. KL
    Kevin Lane Keller

    Dartmouth College, United States

    5 publications · 19.4K citations

    5

    h-index

  2. AC
    Amitava Chattopadhyay

    Hong Kong University of Science and Technology, Hong Kong SAR China

    5 publications · 715 citations

    5

    h-index

  3. MM
    Maureen Morrin

    Temple University, United States

    4 publications · 610 citations

    4

    h-index

  4. AA
    Asif Ali Safeer

    Huanggang Normal University, China

    4 publications · 146 citations

    4

    h-index

  5. PD
    Patrick De Pelsmacker

    University of Antwerp, Belgium

    4 publications · 100 citations

    4

    h-index

1–5 of 1.1K

Institutions

613

  1. College of Business Administration

    Riga, Latvia

    9 h-index

    13 publications

    1.5K citations

  2. University of South Australia

    Adelaide, Australia

    8 h-index

    17 publications

    1.5K citations

  3. University of Florida

    Gainesville, United States

    8 h-index

    11 publications

    465 citations

  4. Michigan State University

    East Lansing, United States

    8 h-index

    14 publications

    995 citations

  5. University of Pittsburgh

    Pittsburgh, United States

    8 h-index

    9 publications

    3.6K citations

  6. Pennsylvania State University

    State College, United States

    7 h-index

    11 publications

    578 citations

  7. Tilburg University

    Tilburg, The Netherlands

    6 h-index

    9 publications

    867 citations

  8. University of Amsterdam

    Amsterdam, The Netherlands

    6 h-index

    15 publications

    802 citations

1–8 of 613

Venues

  1. Journal of Business Research

    JBR · 20 publications · 3K citations

    20

    h-index

  2. Journal of Advertising

    18 publications · 2.8K citations

    18

    h-index

  3. Psychology and Marketing

    20 publications · 1.3K citations

    18

    h-index

  4. Journal of Product & Brand Management

    21 publications · 2.1K citations

    17

    h-index

  5. ACR North American Advances

    20 publications · 1.1K citations

    16

    h-index

1–5