Asif Ali Safeer

The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Asif Ali Safeer, Yuanqiong He, Muhammad Abrar · Asia Pacific Journal of Marketing and Logistics · 2020 · 139 citations

Customer Satisfaction, International Marketing, Consumer Research +17

Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm

Asif Ali Safeer, Hancheng Liu · Journal of Product & Brand Management · 2022 · 86 citations

Customer Satisfaction, Socially Responsible Product, Consumer Research +18

Impact of perceived brand authenticity on consumer behavior: an evidence from generation Y in Asian perspective

Asif Ali Safeer, Yuanqiong He, Lin Yuan-yuan et al. · International Journal of Emerging Markets · 2021 · 79 citations

Customer Satisfaction, International Marketing, Consumer Research +17

Role of social media marketing activities in China’s e-commerce industry: A stimulus organism response theory context

Muhammad Sohaib, Asif Ali Safeer, Abdul Majeed · Frontiers in Psychology · 2022 · 71 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +23

Role of brand experience in predicting consumer loyalty

Asif Ali Safeer, Yuanqiong He, Muhammad Abrar et al. · Marketing Intelligence & Planning · 2021 · 55 citations

Marketing, Customer Satisfaction, Management +15