Concepedia

Yuanqiong He

YH

Statistics

Publications

31

Citations

2.1K

H-Index

23

Active since

2007

Affiliations

Huazhong University of Science and Technology(Current)

City University of Hong Kong

Government College University, Faisalabad

Islamia University of Bahawalpur

ESSCA School of Management

Yuanqiong He is an author at Huazhong University of Science and Technology specializing in business, management, and marketing.

Publications per year

2007–2024

31

Publications

31

The impact of supplier integration on customer integration and new product performance: The mediating role of manufacturing flexibility under trust theory

Yuanqiong He, Kin Keung Lai, Hongyi Sun et al. · International Journal of Production Economics · 2013 · 213 citations

Management, Operations Management, Supply Chain Management +14

The effect of corporate social responsibility on brand loyalty: the mediating role of brand image

Yuanqiong He, Kin Keung Lai · Total Quality Management & Business Excellence · 2012 · 212 citations

Business, Marketing, Marketing Management +16

Service climate, employee commitment and customer satisfaction

Yuanqiong He, Wenli Li, Kin Keung Lai · International Journal of Contemporary Hospitality Management · 2011 · 157 citations

Management, Hospitality Management, Organizational Behavior +14

The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Asif Ali Safeer, Yuanqiong He, Muhammad Abrar · Asia Pacific Journal of Marketing and Logistics · 2020 · 145 citations

Business, Marketing, Marketing Management +16

Economic Consequences and Implications of the Ukraine-Russia War

Madina Khudaykulova, Yuanqiong He, Akmal Khudaykulov · THE INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION · 2022 · 132 citations · Full text

Social Sciences, Economics, International Relations +16

1–5 of 31