Concepedia

Muhammad Sohaib

MS

17

Publications

812

Citations

14

H-Index

2011

Active since

Affiliations

Beijing University of Posts and Telecommunications(Current)

Xi'an Jiaotong University

Peking University

Pakistan Institute of Engineering and Applied Sciences

Nanjing University of Information Science and Technology

Muhammad Sohaib is an author at Beijing University of Posts and Telecommunications specializing in marketing, management, and customer satisfaction.

Top concepts

MarketingManagementCustomer SatisfactionConsumer ResearchInteractive MarketingBusinessConsumer BehaviorDigital MarketingSocial MediaCommunication

Publications per year

2011–2023

17

Publications

17

Digital financial inclusion and economic growth: provincial data analysis of China

Mahmood Ahmad, Abdul Majeed, Muhammad Asif Khan et al. · China Economic Journal · 2021 · 278 citations

Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context

Muhammad Sohaib, Yan Wang, Kashif Iqbal et al. · International Journal of Hospitality Management · 2021 · 100 citations

Price Fairness, Green Marketing, Hospitality Marketing +12

Building value co-creation with social media marketing, brand trust, and brand loyalty

Muhammad Sohaib, Heesup Han · Journal of Retailing and Consumer Services · 2023 · 86 citations

Marketing, Digital Marketing, Media Marketing +12

Role of social media marketing activities in China’s e-commerce industry: A stimulus organism response theory context

Muhammad Sohaib, Asif Ali Safeer, Abdul Majeed · Frontiers in Psychology · 2022 · 71 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +23

National Cancer Registry of Pakistan: First Comprehensive Report of Cancer Statistics 2015-2019

Aamer Ikram, Shahid Pervez, Muhammad Tahir Khadim et al. · Journal of College of Physicians And Surgeons Pakistan · 2023 · 36 citations · Full text

Rows per page

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