Building value co-creation with social media marketing, brand trust, and brand loyalty

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Jörg Henseler, Christian M. Ringle, Marko Sarstedt · Journal of the Academy of Marketing Science · 2014 · 33.7K citations · Full text

Social Sciences, Behavioral Sciences, Method Validation +15

When to use and how to report the results of PLS-SEM

Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt et al. · European Business Review · 2018 · 24.2K citations

Social Sciences, Educational Measurement, Method Validation +16

Culture and the self: Implications for cognition, emotion, and motivation.

Hazel Rose Markus, Shinobu Kitayama · Psychological Review · 1991 · 20.8K citations

Social Sciences, Psychology, Social Psychology +10

On the evaluation of structural equation models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations

Social Sciences, Behavioral Sciences, Psychology +11

Stress, social support, and the buffering hypothesis.

Sheldon Cohen, Thomas A. Wills · Psychological Bulletin · 1985 · 17.1K citations

Social Sciences, Psychology, Social Psychology +17