Gad Saad

Gender differences in information search strategies for a Christmas gift

Michel Laroche, Gad Saad, Mark Cleveland et al. · Journal of Consumer Marketing · 2000 · 207 citations

Behavioral Decision Making, Consumer Study, Information Seeking +21

Applications of evolutionary psychology in marketing

Gad Saad, Tripat Gill · Psychology and Marketing · 2000 · 204 citations

Consumption Choices, Consumer Decision Making, Advertising +15

Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance‐related consumption

Gad Saad, Eric Stenstrom · Journal of Consumer Psychology · 2012 · 154 citations

The effect of conspicuous consumption on men’s testosterone levels

Gad Saad, John G. Vongas · Organizational Behavior and Human Decision Processes · 2009 · 152 citations

Gender Studies, Consumer Research, Conspicuous Consumption +4

Testosterone and domain-specific risk: Digit ratios (2D:4D and rel2) as predictors of recreational, financial, and social risk-taking behaviors

Eric Stenstrom, Gad Saad, Marcelo Vinhal Nepomuceno et al. · Personality and Individual Differences · 2010 · 142 citations

Substance Abuse, Behavioral Sciences, Substance Use +8