Eliane Cristine Francisco Maffezzolli

Statistics

Publications

Citations

323

H-Index

Active since

2014

Affiliations

Pontifícia Universidade Católica do Paraná(Current)

Université du Québec à Montréal

Eliane Cristine Francisco Maffezzolli is an author at Pontifícia Universidade Católica do Paraná specializing in marketing, influencer marketing, and social sciences.

ORCID

Publications per year

2014–2024

Publications

To engage or not engage? The features of video content on <scp>YouTube</scp> affecting digital consumer engagement

Ana Cristina Munaro, Renato Hübner Barcelos, Eliane Cristine Francisco Maffezzolli et al. · Journal of Consumer Behaviour · 2021 · 161 citations

Social Sciences, Communication, Marketing +17

Construing loyalty through brand experience: The mediating role of brand relationship quality

Eliane Cristine Francisco Maffezzolli, Elder Semprebon, Paulo Henrique Müller Prado · Journal of Brand Management · 2014 · 105 citations

Business, Marketing, Marketing Management +13

The impact of influencers on sustainable consumption: A systematic literature review

Ana Cristina Munaro, Renato Hübner Barcelos, Eliane Cristine Francisco Maffezzolli · Sustainable Production and Consumption · 2024 · 29 citations

Social Sciences, Sustainability Management, Consumption Studies +13

Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube

Ana Cristina Munaro, Renato Hübner Barcelos, Eliane Cristine Francisco Maffezzolli et al. · Computers in Human Behavior · 2024 · 28 citations

Social Sciences, Communication, Marketing +14

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