Aurélie Merle

Perceived Value of the Mass‐Customized Product and Mass Customization Experience for Individual Consumers

Aurélie Merle, Jean‐Louis Chandon, Élyette Roux et al. · Production and Operations Management · 2010 · 197 citations

Business, Marketing, Operations Management +16

Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site

Aurélie Merle, Sylvain Sénécal, Anik St-Onge · International Journal of Electronic Commerce · 2012 · 182 citations

Business, Marketing, Psychology +11

Enhancing consumer value of the co-design experience in mass customization

Frances Turner, Aurélie Merle, David Gotteland · Journal of Business Research · 2020 · 70 citations

Arts, Design, Marketing +16

Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design

Aurélie Merle, Jean‐Louis Chandon, Élyette Roux · Recherche et Applications en Marketing (English Edition) · 2008 · 61 citations

Business, Marketing, Marketing Management +9

The effects of indication of local geographical origin on food perceptions

Aurélie Merle, Catherine Hérault-Fournier, Carolina Werle · Recherche et Applications en Marketing (English Edition) · 2016 · 45 citations

Social Sciences, Marketing, Social Psychology +15