Concepedia
Statistics
Publications
6
Citations
401
H-Index
Active since
2006
Affiliations
Grenoble Ecole de Management(Current)
Centre d'Etudes et de Recherches Appliquées à la Gestion
Centre National de la Recherche Scientifique
David Gotteland is an author at Grenoble Ecole de Management specializing in marketing, strategic fit, and business.
Publications per year
2006–2020
The market orientation–new product performance relationship: Redefining the moderating role of environmental conditions
David Gotteland, Jean-Marie Boulé · International Journal of Research in Marketing · 2006 · 101 citations
Business, Marketing, Marketing Management +9
Strategic orientations, marketing proactivity and firm market performance
David Gotteland, James R. Shock, Shikhar Sarin · Industrial Marketing Management · 2020 · 90 citations
Business, Marketing, Marketing Management +15
Movie Consumption Experience and Immersion: Impact on Satisfaction
Marianela Fornerino, Agnès Helme-Guizon, David Gotteland · Recherche et Applications en Marketing (English Edition) · 2008 · 79 citations · Full text
Social Sciences, Marketing, Psychology +17
Enhancing consumer value of the co-design experience in mass customization
Frances Turner, Aurélie Merle, David Gotteland · Journal of Business Research · 2020 · 70 citations
Arts, Design, Marketing +16
Familiarity and competence diversity in new product development teams: Effects on new product performance
Christophe Haon, David Gotteland, Marianela Fornerino · Marketing Letters · 2008 · 38 citations
Management, Organization Studies, Organizational Behavior +16
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