Concepedia
Statistics
Publications
11
Citations
565
H-Index
Active since
2003
Affiliations
Grenoble Ecole de Management(Current)
Centre d'Etudes et de Recherches Appliquées à la Gestion
Université Pierre Mendès France
Centre National de la Recherche Scientifique
Grand Valley State University
Marianela Fornerino is an author at Grenoble Ecole de Management specializing in marketing, marketing management, and management.
Publications per year
2003–2020
Motivations and the Intent to Study Abroad Among U.S., French, and Chinese Students
Carol M. Sánchez, Marianela Fornerino, Mengxia Zhang · Journal of Teaching in International Business · 2006 · 154 citations
Education, Higher Education, International Business +10
Can music improve e-behavioral intentions by enhancing consumers’ immersion and experience?
Caroline Cuny, Marianela Fornerino, Agnès Helme-Guizon · Information & Management · 2015 · 88 citations
Humanities, Marketing, Psychology +12
Movie Consumption Experience and Immersion: Impact on Satisfaction
Marianela Fornerino, Agnès Helme-Guizon, David Gotteland · Recherche et Applications en Marketing (English Edition) · 2008 · 79 citations · Full text
Social Sciences, Marketing, Psychology +17
How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation
Marianela Fornerino, François d’Hauteville · Journal of Product & Brand Management · 2010 · 45 citations
Business, Marketing, Marketing Management +14
Internet adoption in France
Marianela Fornerino · Service Industries Journal · 2003 · 40 citations
Management, Marketing, Marketing Management +17
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