Concepedia

Agnès Helme-Guizon

AH

Statistics

Publications

3

Citations

258

H-Index

3

Active since

2008

Affiliations

Centre d'Etudes et de Recherches Appliquées à la Gestion(Current)

Université Pierre Mendès France

Agnès Helme-Guizon is an author at Centre d'Etudes et de Recherches Appliquées à la Gestion specializing in marketing, immersion, and psychology.

ORCID

Publications per year

2008–2019

3

Publications

3

Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?

Agnès Helme-Guizon, Fanny Magnoni · Journal of Marketing Management · 2019 · 91 citations · Full text

, , +17

Can music improve e-behavioral intentions by enhancing consumers’ immersion and experience?

Caroline Cuny, Marianela Fornerino, Agnès Helme-Guizon · Information & Management · 2015 · 88 citations

, , +12

Movie Consumption Experience and Immersion: Impact on Satisfaction

Marianela Fornerino, Agnès Helme-Guizon, David Gotteland · Recherche et Applications en Marketing (English Edition) · 2008 · 79 citations · Full text

, , +17

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