Concepedia

Anik St-Onge

AS

4

Publications

237

Citations

4

H-Index

2012

Active since

Affiliations

Université du Québec à Montréal(Current)

Anik St-Onge is an author at Université du Québec à Montréal specializing in interactive marketing, advertising, and management.

Top concepts

MarketingManagementAdvertisingConsumer ResearchCustomer SatisfactionInteractive MarketingBusinessCommunicationConsumer BehaviorExperiential Marketing

Publications per year

2012–2022

4

Publications

4

Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site

Aurélie Merle, Sylvain Sénécal, Anik St-Onge · International Journal of Electronic Commerce · 2012 · 177 citations

Customer Satisfaction, Abstract Lack, Engineering +23

Does experiential advertising impact credibility?

Lova Rajaobelina, Caroline Lacroix, Anik St-Onge · International Journal of Bank Marketing · 2018 · 28 citations

Customer Satisfaction, Advertising, Banking Sector +13

Impact of perceived experiential advertising on customers' responses: a multi-method approach

Caroline Lacroix, Lova Rajaobelina, Anik St-Onge · International Journal of Bank Marketing · 2020 · 21 citations

Customer Experience, Customer Satisfaction, Digital Marketing +23

Does it pay to be honest? The effect of retailer-provided negative feedback on consumers’ product choice and shopping experience

Aurélie Merle, Anik St-Onge, Sylvain Sénécal · Journal of Business Research · 2022 · 11 citations

Rows per page

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