Concepedia

Caroline Lacroix

CL

6

Publications

239

Citations

6

H-Index

2003

Active since

Affiliations

Université du Québec à Montréal(Current)

Caroline Lacroix is an author at Université du Québec à Montréal specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorBrandingAdvertisingCustomer SatisfactionInteractive MarketingMarketing Communication

Publications per year

2003–2020

6

Publications

6

Luxury branding on the Internet: lost opportunity or impossibility?

Francesca Dall’Olmo Riley, Caroline Lacroix · Marketing Intelligence & Planning · 2003 · 110 citations

Luxury, Interactive Potential, Digital Marketing +19

Mediational role of perceived personal legacy value between consumer agentic generativity and attitudes/buying intentions toward luxury brands

Caroline Lacroix, Alain Jolibert · Journal of Business Research · 2017 · 35 citations

Customer Satisfaction, Consumer Culture, Brand Equity +11

Targeting Consumers Who Care about Future Generations

Caroline Lacroix, Alain Jolibert · Psychology and Marketing · 2015 · 32 citations

Behavioral Decision Making, Consumer Motivation, Communal Generativity +22

Does experiential advertising impact credibility?

Lova Rajaobelina, Caroline Lacroix, Anik St-Onge · International Journal of Bank Marketing · 2018 · 28 citations

Customer Satisfaction, Advertising, Banking Sector +13

Impact of perceived experiential advertising on customers' responses: a multi-method approach

Caroline Lacroix, Lova Rajaobelina, Anik St-Onge · International Journal of Bank Marketing · 2020 · 21 citations

Customer Experience, Customer Satisfaction, Digital Marketing +23

Rows per page

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