Byeong‐Joon Moon

The relationship between product involvement and product knowledge: Moderating roles of product type and product knowledge type

Chan‐Wook Park, Byeong‐Joon Moon · Psychology and Marketing · 2003 · 201 citations

Customer Satisfaction, Consumer Study, Product Involvement +19

Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses

Byeong‐Joon Moon · International Journal of Internet Marketing and Advertising · 2004 · 132 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +19

Product-Country Images

Chan Woo Lee, YongGu Suh, Byeong‐Joon Moon · Journal of International Consumer Marketing · 2001 · 72 citations

Marketing, Origin Images, Culture +9

The impact of CSR on consumer-corporate connection and brand loyalty

Byeong‐Joon Moon, Lee W. Lee, Chang Hoon Oh · International Marketing Review · 2015 · 68 citations

Customer Satisfaction, International Marketing, Consumer Research +21

Determinants and Outcomes of Internet Marketing Activities of Exporting Firms

Byeong‐Joon Moon, Subhash C. Jain · Journal of Global Marketing · 2007 · 29 citations

Customer Satisfaction, Online Customer Behavior, International Business Strategy +15