Concepedia

Lee W. Lee

LW

Statistics

Publications

2

Citations

84

H-Index

2

Active since

2015

Affiliations

Central Connecticut State University(Current)

Lee W. Lee is an author at Central Connecticut State University specializing in customer satisfaction, international marketing, and brand equity.

Top concepts

Publications per year

2015–2016

2

Publications

2

The impact of CSR on consumer-corporate connection and brand loyalty

Byeong‐Joon Moon, Lee W. Lee, Chang Hoon Oh · International Marketing Review · 2015 · 68 citations

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An Experimental Study of Instructional Pedagogies to Teach Math-Related Content Knowledge in Construction Management Education

Namhun Lee, Lee W. Lee, Jacob Kovel · International Journal of Construction Education and Research · 2016 · 16 citations

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