Concepedia

YongGu Suh

YS

Statistics

Publications

5

Citations

196

H-Index

5

Active since

2001

Affiliations

Sookmyung Women's University(Current)

YongGu Suh is an author at Sookmyung Women's University specializing in business, management, and marketing.

Top concepts

CultureBusinessMarketingManagementConsumer ResearchTourismLanguageEducationAdvertisingHospitality

Publications per year

2001–2016

5

Publications

5

Product-Country Images

Chan Woo Lee, YongGu Suh, Byeong‐Joon Moon · Journal of International Consumer Marketing · 2001 · 72 citations

Marketing, Origin Images, Culture +9

Cultural appropriation and the country of origin effect

YongGu Suh, JungYun Hur, Gary Davies · Journal of Business Research · 2015 · 54 citations

Culture, Cultural Process, Cultural Relation +8

Multiple reference effects on restaurant evaluations: a cross-cultural study

Soyeon Kim, Jae‐Eun Chung, YongGu Suh · International Journal of Contemporary Hospitality Management · 2016 · 29 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Study +22

Understanding and Measuring City Brand Personality (CPS)

Hee Jung Lee, YongGu Suh · International Journal of Tourism Sciences · 2011 · 24 citations

Restructuring retailing in Korea: the case of Samsung-Tesco

YongGu Suh, Elizabeth Howard · Asia Pacific Business Review · 2009 · 17 citations

Organizational Culture, Internationalization, Industrial Organization +16

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