Jae‐Eun Chung

Consumer purchase intention for organic personal care products

Hee Yeon Kim, Jae‐Eun Chung · Journal of Consumer Marketing · 2011 · 794 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Study +16

Antecedents to new food product purchasing behavior among innovator groups in India

Ho-Jung Choo, Jae‐Eun Chung, Dawn Thorndike Pysarchik · European Journal of Marketing · 2004 · 145 citations

Innovation Adoption, Consumer Study, Consumer Research +20

A model of behavioral intention to buy domestic versus imported products in a Confucian culture

Jae‐Eun Chung, Dawn Thorndike Pysarchik · Marketing Intelligence & Planning · 2000 · 104 citations

Behavioral Intention, Behavioral Decision Making, International Marketing +27

Korean Consumers’ Motivations and Perceived Risks Toward the Purchase of Organic Cotton Apparel

Tae‐Im Han, Jae‐Eun Chung · Clothing and Textiles Research Journal · 2014 · 72 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +20

Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?

So Won Jeong, Jae‐Eun Chung · Asia Pacific Journal of Marketing and Logistics · 2022 · 72 citations

Firm Performance, International Marketing, Marketing Innovation Matter +23