Tae‐Im Han

Korean Consumers’ Motivations and Perceived Risks Toward the Purchase of Organic Cotton Apparel

Tae‐Im Han, Jae‐Eun Chung · Clothing and Textiles Research Journal · 2014 · 72 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +20

Objective knowledge, subjective knowledge, and prior experience of organic cotton apparel

Tae‐Im Han · Fashion and Textiles · 2019 · 61 citations · Full text

Consumer Uncertainty, Consumer Study, Agricultural Economics +22

The effect of social norms and product knowledge on purchase of organic cotton and fair-trade apparel

Tae‐Im Han, Leslie Stoel · Journal of Global Fashion Marketing · 2016 · 58 citations

Determinants of Organic Cotton Apparel Purchase: A Comparison of Young Consumers in the U.S.A. and South Korea

Tae‐Im Han · Sustainability · 2018 · 39 citations · Full text

Behavioral Decision Making, Consumer Study, Consumer Research +25

Fashion Brand Love: Application of a Cognition–Affect–Conation Model

Tae‐Im Han, Dooyoung Choi · Social Sciences · 2019 · 35 citations · Full text

Consumer Motivation, Consumer Research, Brand Strategy +18