Concepedia

Dooyoung Choi

DC

13

Publications

663

Citations

13

H-Index

2011

Active since

Affiliations

Old Dominion University(Current)

University of Minnesota

Chungnam National University

Korea University

Dooyoung Choi is an author at Old Dominion University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorFashionBrandingBrand StrategyBrand ManagementInteractive MarketingBusiness

Publications per year

2011–2024

13

Publications

13

Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior

Dooyoung Choi, Kim K. P. Johnson · Sustainable Production and Consumption · 2019 · 352 citations

Green Products, Behavioral Sciences, Green Marketing +14

Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty

Hye-Young Kim, Ji Young Lee, Dooyoung Choi et al. · Journal of Relationship Marketing · 2013 · 52 citations

Customer Satisfaction, Program Loyalty, Consumer Study +16

Defining Female Self Sexualization for the Twenty-First Century

Dooyoung Choi, Marilyn DeLong · Sexuality & Culture · 2019 · 50 citations

Sexual Cultures, Female Self Sexualization, Gender Identity +8

Fashion Brand Love: Application of a Cognition–Affect–Conation Model

Tae‐Im Han, Dooyoung Choi · Social Sciences · 2019 · 35 citations · Full text

Consumer Motivation, Consumer Research, Brand Strategy +18

Mood management through metaverse enhancing life satisfaction

Dooyoung Choi, Ha Kyung Lee, Do Yeon Kim · International Journal of Consumer Studies · 2023 · 32 citations

Quality Of Life, Customer Satisfaction, Consumer Study +18

Rows per page

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