Concepedia

Dawn Thorndike Pysarchik

DT

12

Publications

616

Citations

10

H-Index

2000

Active since

Affiliations

Michigan State University(Current)

Sejong University

Ohio University

Dawn Thorndike Pysarchik is an author at Michigan State University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer BehaviorConsumer Decision MakingFood MarketingCustomer SatisfactionHealthBranding

Publications per year

2000–2018

12

Publications

12

Antecedents to new food product purchasing behavior among innovator groups in India

Ho-Jung Choo, Jae‐Eun Chung, Dawn Thorndike Pysarchik · European Journal of Marketing · 2004 · 145 citations

Innovation Adoption, Consumer Study, Consumer Research +20

Predicting purchase intentions for uni‐national and bi‐national products

Soyoung Kim, Dawn Thorndike Pysarchik · International Journal of Retail & Distribution Management · 2000 · 108 citations

Consumer Uncertainty, Digital Marketing, Consumer Study +20

A model of behavioral intention to buy domestic versus imported products in a Confucian culture

Jae‐Eun Chung, Dawn Thorndike Pysarchik · Marketing Intelligence & Planning · 2000 · 104 citations

Behavioral Intention, Behavioral Decision Making, International Marketing +27

Cultural influences on new product adoption of affluent consumers in India

Zee‐Sun Yun, Swati Verma, Dawn Thorndike Pysarchik et al. · The International Review of Retail Distribution and Consumer Research · 2008 · 43 citations

Customer Satisfaction, Consumer Study, New Food Purchases +20

Effects of Country-of-Manufacture and Brand Image on Korean Consumers' Purchase Intention

Jae-Eun Chung, Dawn Thorndike Pysarchik, Sun-Jin Hwang · Journal of Global Marketing · 2009 · 39 citations

Culture, Consumer Decision Making, Advertising +14

Rows per page

1–5 of 12