Concepedia

Zee‐Sun Yun

ZY

2

Publications

179

Citations

2

H-Index

2007

Active since

Affiliations

Michigan State University(Current)

Zee‐Sun Yun is an author at Michigan State University specializing in customer satisfaction, consumer behavior, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionConsumer Decision MakingHealthCultureFood Choice

Publications per year

2007–2008

2

Publications

2

Developing customer loyalty from e‐tail store image attributes

Zee‐Sun Yun, Linda K. Good · Managing Service Quality · 2007 · 136 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +18

Cultural influences on new product adoption of affluent consumers in India

Zee‐Sun Yun, Swati Verma, Dawn Thorndike Pysarchik et al. · The International Review of Retail Distribution and Consumer Research · 2008 · 43 citations

Customer Satisfaction, Consumer Study, New Food Purchases +20

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