Concepedia
Statistics
Publications
7
Citations
214
H-Index
Active since
2008
Affiliations
University of South Carolina(Current)
Wayne State University
Babson College
Lawrence Technological University
Indian Institute of Wheat and Barley Research
Swati Verma is an author at University of South Carolina specializing in consumer behavior, marketing management, and business.
Publications per year
2008–2022
Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?
Abhijit Guha, Abhijit Biswas, Dhruv Grewal et al. · Journal of Marketing Research · 2018 · 91 citations
Business, Marketing, Marketing Management +17
Cultural influences on new product adoption of affluent consumers in India
Zee‐Sun Yun, Swati Verma, Dawn Thorndike Pysarchik et al. · The International Review of Retail Distribution and Consumer Research · 2008 · 43 citations
Genetic and Agro-morphological diversity in global barley (Hordeum vulgare L.) collection at ICARDA
Swati Verma, Shikha Yashveer, Sajid Rehman et al. · Genetic Resources and Crop Evolution · 2020 · 24 citations
Agriculture, Plant Biology, Plant Sciences +16
Are Low Price and Price Matching Guarantees Equivalent? The Effects of Different Price Guarantees on Consumers’ Evaluations
Swati Verma, Abhijit Guha, Abhijit Biswas et al. · Journal of Retailing · 2019 · 17 citations
Social Sciences, Business Economics, Economics +14
Investigating the Pleasures of Sin: The Contingent Role of Arousal‐Seeking Disposition in Consumers' Evaluations of Vice and Virtue Product Offerings
Swati Verma, Abhijit Guha, Abhijit Biswas · Psychology and Marketing · 2016 · 16 citations
Business, Marketing, Marketing Management +7
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