Ho-Jung Choo

Antecedents to new food product purchasing behavior among innovator groups in India

Ho-Jung Choo, Jae‐Eun Chung, Dawn Thorndike Pysarchik · European Journal of Marketing · 2004 · 145 citations

Innovation Adoption, Consumer Study, Consumer Research +20

A Study on the Clothing Involvement, Fashion Innovativeness, Impulsive Buying, and Brand Loyalty of Male University Students

Dae-Geun Jun, Ho-Jung Choo, Hyunsook Kim · Journal of the Korean Society of Clothing and Textiles · 2010 · 21 citations · Full text

Clothing Involvement, Consumer Research, Brand Loyalty +17

The Effect of Fashion Luxury Consumption Values on the Intention to Maintain Brand Relationships -Differences among Segmented Markets Based on Purchasing Patterns-

Hyunsook Kim, Heekang Moon, Ho-Jung Choo et al. · Journal of the Korean Society of Clothing and Textiles · 2011 · 16 citations · Full text

Customer Satisfaction, Luxury, Consumer Study +26

The Effects of Clothing Consumption Values on Ambivalent Clothing Consuming Behavior

Heekang Moon, Ho-Jung Choo · The Korean Society of Costume · 2008 · 12 citations

Clothing Consumption Values, Consumption Values, Behavioral Decision Making +16

The Effect of a Salesperson's Affectivity and the Performance Stressor on Emotional Labor at the Department Stores

Ho-Jung Choo, Hyun‐Sook Kim, Dae-Geun Jun · Journal of the Korean Society of Clothing and Textiles · 2010 · 11 citations · Full text

Customer Satisfaction, Job Performance, Consumer Research +20