Concepedia

Hyunsook Kim

HK

7

Publications

424

Citations

7

H-Index

2008

Active since

Affiliations

Seoul National University(Current)

Pai Chai University

Hyunsook Kim is an author at Seoul National University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchFashionBrandingBusinessBrand StrategyBrand DevelopmentCustomer Satisfaction

Publications per year

2008–2015

7

Publications

7

Luxury customer value

Ho Jung Choo, Heekang Moon, Hyunsook Kim et al. · Journal of Fashion Marketing and Management · 2012 · 200 citations

Customer Experience, Customer Satisfaction, Luxury +23

The motivational drivers of fast fashion avoidance

Hyunsook Kim, Ho Jung Choo, Namhee Yoon · Journal of Fashion Marketing and Management · 2013 · 132 citations

Brand Avoidance, Behavioral Decision Making, Consumer Study +25

A Study on the Clothing Involvement, Fashion Innovativeness, Impulsive Buying, and Brand Loyalty of Male University Students

Dae-Geun Jun, Ho-Jung Choo, Hyunsook Kim · Journal of the Korean Society of Clothing and Textiles · 2010 · 21 citations · Full text

Clothing Involvement, Consumer Research, Brand Loyalty +17

An exploratory study on visual merchandising of an apparel store utilizing 3D technology

Eunsoo Baek, Ho Jung Choo, So Yeon Yoon et al. · Journal of Global Fashion Marketing · 2015 · 21 citations

Exploratory Study, Customer Satisfaction, Visual Merchandising +21

Comparing fashion process networks and friendship networks in small groups of adolescents

Hyunsook Kim, Eun‐Young Rhee, Jaeyeol Yee · Journal of Fashion Marketing and Management · 2008 · 20 citations

Brand Strategy, Consumer Research, Fashion Process +30

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