Dae-Geun Jun

A Study on the Clothing Involvement, Fashion Innovativeness, Impulsive Buying, and Brand Loyalty of Male University Students

Dae-Geun Jun, Ho-Jung Choo, Hyunsook Kim · Journal of the Korean Society of Clothing and Textiles · 2010 · 21 citations · Full text

Clothing Involvement, Consumer Research, Brand Loyalty +17

The Effects of Fashion Innovativeness and Style-Innovation Attributes of Fashion Adoption

Dae-Geun Jun, Eun‐Young Rhee · Journal of the Korean Society of Clothing and Textiles · 2009 · 21 citations · Full text

Marketing, Style Innovation, Fashion Adoption +15

The Effects of Adult Women's Innate Innovativeness on Involvement and Fashion Innovativeness

Dae-Geun Jun, Eun‐Young Rhee · Journal of the Korean Society of Clothing and Textiles · 2008 · 12 citations · Full text

Consumer Research, Innovation Management, Adult Women +18

The Effect of a Salesperson's Affectivity and the Performance Stressor on Emotional Labor at the Department Stores

Ho-Jung Choo, Hyun‐Sook Kim, Dae-Geun Jun · Journal of the Korean Society of Clothing and Textiles · 2010 · 11 citations · Full text

Customer Satisfaction, Job Performance, Consumer Research +20

Effects of MZ generation"s conspicuous consumption on clothing evaluative criteria between self-use and gift giving

Dae-Geun Jun · Journal of Korean Traditional Costume · 2020 · 10 citations