Concepedia

Heekang Moon

HM

9

Publications

350

Citations

9

H-Index

2008

Active since

Affiliations

Pai Chai University(Current)

Seoul National University

Inha University

Heekang Moon is an author at Pai Chai University specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchFashionBusinessCustomer SatisfactionPsychologyBrand EquityBrand Awareness

Publications per year

2008–2022

9

Publications

9

Luxury customer value

Ho Jung Choo, Heekang Moon, Hyunsook Kim et al. · Journal of Fashion Marketing and Management · 2012 · 200 citations

Customer Experience, Customer Satisfaction, Luxury +23

Perceived Risk of Online Apparel Mass Customization

Hyun‐Hwa Lee, Heekang Moon · Clothing and Textiles Research Journal · 2015 · 55 citations

Online Customer Behavior, General Online Shopping, Multi-item Scale +11

Consumers’ preference fit and ability to express preferences in the use of online mass customization

Heekang Moon, Hyun‐Hwa Lee · Journal of Research in Interactive Marketing · 2014 · 24 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +24

The Effect of Fashion Luxury Consumption Values on the Intention to Maintain Brand Relationships -Differences among Segmented Markets Based on Purchasing Patterns-

Hyunsook Kim, Heekang Moon, Ho-Jung Choo et al. · Journal of the Korean Society of Clothing and Textiles · 2011 · 16 citations · Full text

Customer Satisfaction, Luxury, Consumer Study +26

The Effects of Clothing Consumption Values on Ambivalent Clothing Consuming Behavior

Heekang Moon, Ho-Jung Choo · The Korean Society of Costume · 2008 · 12 citations

Clothing Consumption Values, Consumption Values, Behavioral Decision Making +16

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