Concepedia

Hyun‐Hwa Lee

HL

35

Publications

2.4K

Citations

22

H-Index

2005

Active since

Affiliations

Inha University(Current)

The University of Texas at Austin

Iowa State University

Chosun University

Illinois State University

Hyun‐Hwa Lee is an author at Inha University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorDigital MarketingBusinessInteractive MarketingUser ExperienceFashionBehavioral Science

Publications per year

2005–2022

35

Publications

35

Effect of image interactivity technology on consumer responses toward the online retailer

Ann Marie Fiore, Jihyun Kim, Hyun‐Hwa Lee · Journal of Interactive Marketing · 2005 · 483 citations

Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer

Jihyun Kim, Ann Marie Fiore, Hyun‐Hwa Lee · Journal of Retailing and Consumer Services · 2006 · 408 citations

Customer Satisfaction, User Perception, Behavioral Sciences +14

Consumer Attitudes Toward Online Mass Customization: An Application of Extended Technology Acceptance Model

Hyun‐Hwa Lee, Eun-Young Chang · Journal of Computer-Mediated Communication · 2011 · 167 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +16

Affective and Cognitive Online Shopping Experience

Hyun‐Hwa Lee, Jihyun Kim, Ann Marie Fiore · Clothing and Textiles Research Journal · 2010 · 128 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +22

Investigating Dimensionality of Multichannel Retailer's Cross-Channel Integration Practices and Effectiveness: Shopping Orientation and Loyalty Intention

Hyun‐Hwa Lee, Jihyun Kim · Journal of Marketing Channels · 2010 · 116 citations

Customer Experience, Customer Satisfaction, Digital Marketing +17

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