Statistics
Publications
2
Citations
920
H-Index
2
Active since
1978
Paul E. Green is an author specializing in marketing analytics, consumer research, and consumer decision making.
Publications per year
1978–1989
2
2
Research for Marketing Decisions
Bruce L. Stern, Paul E. Green, Donald S. Tull et al. · Journal of Marketing Research · 1989 · 309 citations
Marketing Analytics, Consumer Decision Making, Management +7
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