16
Publications
1.9K
Citations
14
H-Index
1971
Active since
Affiliations
Portland State University(Current)
Bruce L. Stern is an author at Portland State University specializing in management, marketing, and advertising.
Top concepts
ManagementMarketingAdvertisingConsumer ResearchMarketing CommunicationArtsBusinessTelevisionMass CommunicationContent Analysis
Publications per year
1971–2002
16
16
An Analysis of Information Content in Television Advertising
Alan J. Resnik, Bruce L. Stern · Journal of Marketing · 1977 · 538 citations
Food Safety, Advertising, Medicine +15
Research for Marketing Decisions
Bruce L. Stern, Paul E. Green, Donald S. Tull et al. · Journal of Marketing Research · 1989 · 309 citations
Marketing Analytics, Consumer Decision Making, Management +7
Rows per page
1–5 of 16