Bruce L. Stern - Concepedia

Concepedia

Author

Bruce L. Stern

Portland State University

Also Known As

B Stern, B. L. Stern, Bruce L. Stern, Bruce Stern

49

Publications

1.9K

Citations

14

H-Index

70

Concepts

All Affiliations

Portland State University

BL

About

Bruce L. Stern is an author at Portland State University specializing in management, marketing, and advertising.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	12	14	1.8K
2	Arts	6	6	542
3	Business	6	6	409
4	Education	2	2	85
5	Engineering	1	1	17

Bruce L. Stern

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16

Publications

1.9K

Citations

14

H-Index

	Year	Citations
An Analysis of Information Content in Television Advertising Alan J. Resnik, Bruce L. Stern Journal of Marketing Food SafetyAdvertisingMedicineInteractive MarketingPharmacology	1977	538
Research for Marketing Decisions Bruce L. Stern, Paul E. Green, Donald S. Tull, Journal of Marketing Research Marketing AnalyticsConsumer Decision MakingManagementConsumer ResearchConsumer Behavior	1989	309
An Analysis of Information Content in Television Advertising Alan J. Resnik, Bruce L. Stern Journal of Marketing AdvertisingInteractive MarketingTargeted AdvertisingManagementMarketing Communication	1977	274
Contemporary Marketing Research Bruce L. Stern, Carl N. McDaniel, R. N. Gates Journal of Marketing Research Digital MarketingInternational MarketingIntercultural MarketingManagementBusiness	1992	218
Self-Concept and Significant Others Edward L. Grubb, Bruce L. Stern Journal of Marketing Research Customer SatisfactionConsumer StudySocial PsychologyConsumer ResearchSelf Identity	1971	105
The Information Content of Comparative Magazine Advertisements Robert R. Harmon, Nabil Razzouk, Bruce L. Stern Journal of Advertising Targeted AdvertisingConsumer ResearchSearch Engine MarketingMedia StudiesJournalism	1983	85
Information Content in Television Advertising: A Replication and Extension Bruce L. Stern, Alan J. Resnik Journal of Advertising Research Television StudyAdvertisingTargeted AdvertisingManagementOnline Advertising	1991	77
Do Academics and Practitioners agree on What and How to Teach the Undergraduate Marketing Research Course? Bruce L. Stern, L. P. Douglas Tseng Journal of Marketing Education Marketing AnalyticsTeachingStatistical MethodsManagementBusiness	2002	68
Children's Television Advertising and Brand Choice: A Laboratory Experiment Alan J. Resnik, Bruce L. Stern Journal of Advertising Television StudyAdvertisingMedia EffectsTargeted AdvertisingArts	1977	49
Self-Concept and Significant Others Edward L. Grubb, Bruce L. Stern Journal of Marketing Research Social IdentityBehavioral SciencesPersonal IdentitySelf-awarenessSocial Psychology	1971	48

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