Concepedia

Alan J. Resnik

AJ

9

Publications

1.1K

Citations

9

H-Index

1977

Active since

Affiliations

Portland State University(Current)

Alan J. Resnik is an author at Portland State University specializing in marketing, management, and advertising.

Top concepts

MarketingManagementTelevisionAdvertisingArtsCommunicationMass CommunicationMarketing CommunicationConsumer BehaviorConsumer Research

Publications per year

1977–1991

9

Publications

9

An Analysis of Information Content in Television Advertising

Alan J. Resnik, Bruce L. Stern · Journal of Marketing · 1977 · 538 citations

Food Safety, Advertising, Medicine +15

An Analysis of Information Content in Television Advertising

Alan J. Resnik, Bruce L. Stern · Journal of Marketing · 1977 · 274 citations

Advertising, Interactive Marketing, Targeted Advertising +9

Consumer Complaints and Managerial Response: A Holistic Approach

Alan J. Resnik, Robert R. Harmon · Journal of Marketing · 1983 · 89 citations

Exploratory Study, Customer Satisfaction, Customer Experience +16

Information Content in Television Advertising: A Replication and Extension

Bruce L. Stern, Alan J. Resnik · Journal of Advertising Research · 1991 · 77 citations

Television Study, Advertising, Targeted Advertising +8

Children's Television Advertising and Brand Choice: A Laboratory Experiment

Alan J. Resnik, Bruce L. Stern · Journal of Advertising · 1977 · 49 citations

Television Study, Advertising, Media Effects +15

Rows per page

1–5 of 9