Alan J. Resnik - Concepedia

Concepedia

Author

Alan J. Resnik

Portland State University

Also Known As

Alan J. Resnik, Alan Resnik

14

Publications

1.1K

Citations

9

H-Index

31

Concepts

All Affiliations

Portland State University

AJ

About

Alan J. Resnik is an author at Portland State University specializing in marketing, management, and advertising.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	1.1K
2	Arts	4	4	418
3	Business	2	2	134
4	Education	1	1	17
5	Medicine	1	1	538

Alan J. Resnik

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9

Publications

1.1K

Citations

9

H-Index

	Year	Citations
An Analysis of Information Content in Television Advertising Alan J. Resnik, Bruce L. Stern Journal of Marketing Food SafetyAdvertisingMedicineInteractive MarketingPharmacology	1977	538
An Analysis of Information Content in Television Advertising Alan J. Resnik, Bruce L. Stern Journal of Marketing AdvertisingInteractive MarketingTargeted AdvertisingManagementMarketing Communication	1977	274
Consumer Complaints and Managerial Response: A Holistic Approach Alan J. Resnik, Robert R. Harmon Journal of Marketing Exploratory StudyCustomer SatisfactionCustomer ExperienceConsumer StudyConsumer Research	1983	89
Information Content in Television Advertising: A Replication and Extension Bruce L. Stern, Alan J. Resnik Journal of Advertising Research Television StudyAdvertisingTargeted AdvertisingManagementOnline Advertising	1991	77
Children's Television Advertising and Brand Choice: A Laboratory Experiment Alan J. Resnik, Bruce L. Stern Journal of Advertising Television StudyAdvertisingMedia EffectsTargeted AdvertisingArts	1977	49
Consumer Complaints and Managerial Response: A Holistic Approach Alan J. Resnik, Robert R. Harmon Journal of Marketing Exploratory StudyCustomer SatisfactionCustomer ExperienceConsumer StudyConsumer Research	1983	45
Magazine Advertising: An Analysis of Its Information Content Bruce L. Stern, Dean Μ. Krugman, Alan J. Resnik Journal of Advertising Research	1981	31
Integrating Results from Children's Television Advertising Research Alan J. Resnik, Bruce L. Stern, Barbara Alberty Journal of Advertising Targeted AdvertisingTelevision Advertising ResearchSocial MarketingAbstract ChildrenCommunication	1979	18
Influence: Science & Practice Alan J. Resnik, Robert B. Cialdini Journal of Marketing Research Science StudyScientific LiteracyEducationSocial InfluenceScience And Technology Studies	1986	17

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