Concepedia

Subhojit Banerjee

SB

4

Publications

146

Citations

4

H-Index

2009

Active since

Affiliations

Gautam Buddha University(Current)

Subhojit Banerjee is an author at Gautam Buddha University specializing in marketing, management, and consumer research.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingInteractive MarketingTrustFintechEconomics

Publications per year

2009–2023

4

Publications

4

Role of social media on mobile banking adoption among consumers

Manisha Sharma, Subhojit Banerjee, Justin Paul · Technological Forecasting and Social Change · 2022 · 71 citations · Full text

Innovation Adoption, Digital Marketing, Neural Network +20

Effect of product category on promotional choice: comparative study of discounts and freebies

Subhojit Banerjee · Management Research News · 2009 · 46 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Motivation +21

Modeling the Nexus Between Perceived Value, Risk, Negative Marketing, and Consumer Trust with Consumers' Social Cross-Platform Buying Behaviour in India Using Smart-PLS

Ajit Kumar Singh, Sandeep Raghuwanshi, Sudarshana Sharma et al. · Journal of Law and Sustainable Development · 2023 · 17 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +20

Co-creation as a risk-sharing strategy for the development of innovative EUV lithography technology in the semiconductor industry

Subhojit Banerjee, Anuj K. Sharma · Technology Analysis and Strategic Management · 2015 · 12 citations

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