Food technology (USA) · 1988 · 11 citations · 0 references
BusinessMarketingMarketing ManagementBusiness StrategyMarketing StrategyStrategic MarketingMarketing PlanningMultivariate AnalysisProduct StrategyPromotion StrategyPromotional StrategySales PromotionMultivariate Demand ModelingPromotion Performance MeasurementPromotion TargetingPromotional Bundle AnalysisPromotional OptimizationSales Promotion StrategyStrategic Product Positioning