Concepedia

Promotional Optimization

Promotional Optimization is a strategic marketing framework that systematically enhances the efficiency and effectiveness of promotional activities by identifying the optimal combination of promotional mix elements, timing, targeting, and budget allocation to achieve specific marketing objectives.

50

Publications

2K

Citations

131

Authors

81

Institutions

Publications per year

2017–2026

19

Parents

Publications

50

The Effectiveness of Customized Promotions in Online and Offline Stores

Jie Zhang, Michel Wedel · Journal of Marketing Research · 2009 · 307 citations · Full text

, , +17

The Impact of Linear Optimization on Promotion Planning

Maxime C. Cohen, Ngai-Hang Zachary Leung, Kiran Panchamgam et al. · Operations Research · 2017 · 150 citations

, , +17

Optimal decisions in a dual-channel competitive green supply chain management under promotional effort

Brojeswar Pal, Biswajit Sarkar · Expert Systems with Applications · 2022 · 139 citations

, , +11

Dynamic Customer Management and the Value of One-to-One Marketing

Romana Khan, Michael Lewis, Vishal Singh · Marketing Science · 2009 · 116 citations

, , +17

Backlogging EOQ model for promotional effort and selling price sensitive demand- an intuitionistic fuzzy approach

Sujit Kumar De, Shib Sankar Sana · Annals of Operations Research · 2013 · 82 citations

, , +14

1–5 of 50

Authors

131

  1. SS
    Shib Sankar Sana

    University of Calcutta, India

    3 publications · 128 citations

    3

    h-index

  2. YL
    Yezheng Liu

    Hefei University of Technology, China

    2 publications · 52 citations

    2

    h-index

  3. BP
    Brojeswar Pal

    University of Burdwan, India

    2 publications · 173 citations

    2

    h-index

  4. JL
    José Luis Rojo‐Álvarez

    Universidad Rey Juan Carlos, Spain

    2 publications · 24 citations

    2

    h-index

  5. YJ
    Yuanchun Jiang

    Hefei University of Technology, China

    2 publications · 52 citations

    2

    h-index

1–5 of 131

Institutions

81

  1. University of Castilla-La Mancha

    Ciudad Real, Spain

    2 h-index

    2 publications

    24 citations

  2. City University of Hong Kong

    Hong Kong, Hong Kong

    2 h-index

    2 publications

    180 citations

  3. Jadavpur University

    Kolkata, India

    2 h-index

    3 publications

    80 citations

  4. Massachusetts Institute of Technology

    Cambridge, United States

    2 h-index

    3 publications

    226 citations

  5. New York University

    New York, United States

    2 h-index

    2 publications

    266 citations

  6. Amity University

    Noida, India

    2 h-index

    5 publications

    81 citations

  7. Universidad Rey Juan Carlos

    Madrid, Spain

    2 h-index

    6 publications

    72 citations

  8. University of Pittsburgh

    Pittsburgh, United States

    2 h-index

    2 publications

    41 citations

1–8 of 81

Venues

  1. Expert Systems with Applications

    6 publications · 223 citations

    6

    h-index

  2. Journal of Marketing Research

    2 publications · 352 citations

    2

    h-index

  3. European Journal of Operational Research

    2 publications · 95 citations

    2

    h-index

  4. Management Science

    2 publications · 90 citations

    2

    h-index

  5. Journal of Retailing and Consumer Services

    2 publications · 56 citations

    2

    h-index

1–5