4
Publications
348
Citations
4
H-Index
2009
Active since
Affiliations
Romana Khan is an author at New York University specializing in consumer behavior, consumer choice, and management.
Top concepts
BusinessEconomicsMarketingManagementConsumer ChoiceConsumer BehaviorConsumer ResearchLawCultureObesity
Publications per year
2009–2017
4
4
Ideology and Brand Consumption
Romana Khan, Kanishka Misra, Vishal Singh · Psychological Science · 2013 · 142 citations
Behavioral Decision Making, Consumer Study, Brand Strategy +21
Romana Khan, Kanishka Misra, Vishal Singh · Marketing Science · 2015 · 45 citations
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