Donata Tania Vergura

Investigating sustainable consumption behaviors: a bibliometric analysis

Donata Tania Vergura, Cristina Zerbini, Beatrice Luceri et al. · British Food Journal · 2023 · 63 citations · Full text

Sustainable Consumption, Green Marketing, Scimat Software +16

The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study

Giada Mainolfi, Donata Tania Vergura · Journal of Fashion Marketing and Management · 2021 · 52 citations

Customer Satisfaction, Fashion Blogger Credibility, Digital Marketing +18

A new model to predict consumers' willingness to buy fair-trade products

Cristina Zerbini, Donata Tania Vergura, Sabrina Latusi · Food Research International · 2019 · 43 citations

Economics, Choice Model, New Model +12

Consumers’ attitude and purchase intention towards organic personal care products. An application of the S-O-R model

Donata Tania Vergura, Cristina Zerbini, Beatrice Luceri · Sinergie Italian Journal of Management · 2020 · 40 citations · Full text

Consumer Uncertainty, Natural Content Attributes, Consumer Study +22

How fair-trade claims and emotional empathy affect the consumer’s propensity to buy fair chocolate?

Cristina Zerbini, Donata Tania Vergura, Beatrice Luceri · British Food Journal · 2019 · 32 citations

Conscious Marketplace, Behavioral Decision Making, Consumer Study +27