Concepedia

Cristina Zerbini

CZ

Statistics

Publications

10

Citations

377

H-Index

10

Active since

2016

Affiliations

University of Parma(Current)

Cristina Zerbini is an author at University of Parma specializing in marketing, consumer behavior, and consumer research.

ORCID

Top concepts

Publications per year

2016–2024

10

Publications

10

Investigating sustainable consumption behaviors: a bibliometric analysis

Donata Tania Vergura, Cristina Zerbini, Beatrice Luceri et al. · British Food Journal · 2023 · 63 citations · Full text

, , +16

Drivers of consumer adoption of e-Commerce: A meta-analysis

Cristina Zerbini, Tammo H.A. Bijmolt, Silvia Maestripieri et al. · International Journal of Research in Marketing · 2022 · 53 citations · Full text

, , +9

Product versus region of origin: which wins in consumer persuasion?

Beatrice Luceri, Sabrina Latusi, Cristina Zerbini · British Food Journal · 2016 · 44 citations

, , +21

How to improve food choices through vending machines: The importance of healthy food availability and consumers’ awareness

Alice Rosi, Cristina Zerbini, Nicoletta Pellegrini et al. · Food Quality and Preference · 2017 · 43 citations

, , +13

A new model to predict consumers' willingness to buy fair-trade products

Cristina Zerbini, Donata Tania Vergura, Sabrina Latusi · Food Research International · 2019 · 43 citations

, , +12

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