Concepedia

Category Strategy

Category Strategy is a strategic planning framework within category management that specifies how a product or service category will be managed to achieve organizational objectives by defining its role, objectives, tactics, and performance metrics within a given market or procurement context.

59

Publications

3.3K

Citations

124

Authors

58

Institutions

Publications per year

2017–2026

7

Parents

Children

Publications

59

Prototypes in the mist: The early epochs of category learning.

J. David Smith, John Paul Minda · Journal of Experimental Psychology Learning Memory and Cognition · 1998 · 476 citations

, , +13

Effective category management depends on the role of the category☆

Stephen J. Hoch, Nanda Kumar · Journal of Retailing · 2001 · 336 citations

, , +9

Where Do Market Categories Come From and How? Distinguishing Category Creation From Category Emergence

Rodolphe Durand, Mukti Khaire · Journal of Management · 2016 · 166 citations

, , +9

The Profit Benefits of Category Management

Michael J. Zenor · Journal of Marketing Research · 1994 · 142 citations

, , +13

Category reviews as market-shaping events

Frank Azimont, Luís Araújo · Industrial Marketing Management · 2007 · 111 citations

, , +11

1–5 of 59

Authors

124

  1. SG
    Stine Grodal

    Boston University, United States

    3 publications · 200 citations

    3

    h-index

  2. GH
    Greta Hsu

    University of California, Davis, United States

    3 publications · 200 citations

    3

    h-index

  3. VS
    Vairavan Subramanian

    Arizona State University, United States

    2 publications · 47 citations

    2

    h-index

  4. EP
    Elizabeth Pontikes

    University of Chicago, United States

    2 publications · 78 citations

    2

    h-index

  5. NS
    Neil Stewart

    University of Warwick, United Kingdom

    2 publications · 63 citations

    2

    h-index

1–5 of 124

Institutions

58

  1. University of California, Davis

    Davis, United States

    4 h-index

    4 publications

    216 citations

  2. HEC Paris

    Jouy-en-Josas, France

    2 h-index

    2 publications

    37 citations

  3. Vanderbilt University

    Nashville, United States

    2 h-index

    2 publications

    39 citations

  4. Aalto University

    Espoo, Finland

    2 h-index

    3 publications

    167 citations

  5. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    3 publications

    452 citations

  6. Cambridge School

    Lisbon, Portugal

    1 h-index

    1 publications

    16 citations

  7. University of Chicago

    Chicago, United States

    1 h-index

    1 publications

    62 citations

  8. Boston University

    Boston, United States

    1 h-index

    1 publications

    20 citations

1–8 of 58

Venues

  1. 7

    h-index

  2. Journal of Purchasing and Supply Management

    3 publications · 127 citations

    3

    h-index

  3. Journal of Brand Management

    2 publications · 24 citations

    2

    h-index

  4. SSRN Electronic Journal

    Repository · 2 publications · 66 citations

    2

    h-index

  5. Journal of Retailing

    2 publications · 369 citations

    2

    h-index

1–5