Concepedia

Michael J. Zenor

MJ

Statistics

Publications

5

Citations

303

H-Index

5

Active since

1993

Affiliations

The University of Texas at Austin(Current)

Michael J. Zenor is an author at The University of Texas at Austin specializing in business economics, pricing strategy, and pricing decisions.

Publications per year

1993–1998

5

Publications

5

The Profit Benefits of Category Management

Michael J. Zenor · Journal of Marketing Research · 1994 · 142 citations

, , +13

The Profit Benefits of Category Management

Michael J. Zenor · Journal of Marketing Research · 1994 · 56 citations

, , +13

Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach

Michael J. Zenor, Rajendra K. Srivastava · Journal of Marketing Research · 1993 · 55 citations

, , +7

Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach

Michael J. Zenor, Rajendra K. Srivastava · Journal of Marketing Research · 1993 · 26 citations

, , +7

The impact of marketing policy on promotional price elasticities and baseline sales

Michael J. Zenor, Bart J. Bronnenberg, Leigh McAlister · Journal of Retailing and Consumer Services · 1998 · 24 citations

, , +16

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