Category Competition Analysis

Category Competition Analysis is a strategic assessment method that identifies and evaluates the competitive dynamics among product or service categories within a market to inform positioning, differentiation, and resource allocation decisions.

10

Publications

398

Citations

25

Authors

22

Institutions

Publications per year

2017–2026

3

Authors

25

  1. GT
    Gregory T. Sprout

    New York University, United States

    1 publications · 22 citations

    1

    h-index

  2. HB
    Hamid Bouchikhi

    École Supérieure des Sciences Économiques et Commerciales, France

    1 publications · 21 citations

    1

    h-index

  3. MB
    Maya B. Mathur

    Stanford University, United States

    1 publications · 32 citations

    1

    h-index

  4. CW
    Chieh-Hua Wen

    Feng Chia University, Taiwan

    1 publications · 19 citations

    1

    h-index

  5. RS
    Russell S. Winer

    New York University, United States

    1 publications · 52 citations

    1

    h-index

1–5 of 25

Venues

  1. Behavior Research Methods

    BRM · 1 publications · 32 citations

    1

    h-index

  2. Journal of Air Transport Management

    1 publications · 19 citations

    1

    h-index

  3. Organization Science

    1 publications · 39 citations

    1

    h-index

  4. Journal of Econometrics

    1 publications · 52 citations

    1

    h-index

  5. Journal of Product & Brand Management

    1 publications · 16 citations

    1

    h-index

1–5