Category Cannibalization Analysis is a strategic evaluation method used in category management that identifies and quantifies the extent to which sales or performance within a product category are displaced by overlapping offerings within the same category, thereby distinguishing it from broader competitive or cross-category analyses by focusing specifically on intra-category substitution effects.
2
Publications
82
Citations
6
Authors
8
Institutions
Publications per year
2017–2026
0
Parents
Publications
2
1–3 of 2
Authors
6
- MG
1
h-index
- RM
1
h-index
- OC
1
h-index
- YY
1
h-index
- SS
1
h-index
1–5 of 6
Institutions
8
Texas A&M University
College Station, United States
1 h-index
1 publications
17 citations
Mitchell Institute
Portland, United States
1 h-index
1 publications
17 citations
University of Arkansas at Fayetteville
Fayetteville, United States
1 h-index
1 publications
17 citations
University of Waikato
Hamilton, New Zealand
1 h-index
1 publications
65 citations
Boston University
Boston, United States
1 h-index
1 publications
65 citations
Southwestern University of Finance and Economics
Chengdu, China
1 h-index
1 publications
17 citations
Tilburg University
Tilburg, The Netherlands
1 h-index
2 publications
130 citations
Institute of Economics
Beijing, China
1 h-index
1 publications
17 citations
1–8 of 8
Venues
- Marketing Science
1 publications · 65 citations
1
h-index
- Agricultural and Resource Economics Review
ARER · 1 publications · 17 citations
1
h-index
- Journal of Brand Management
1 publications · 11 citations
1–3