Category Differentiation Strategy is a strategic framework within category management that distinguishes a product or service category by emphasizing unique value propositions, competitive positioning, and distinctive operational or marketing practices to create sustained differentiation in the marketplace.
8
Publications
555
Citations
16
Authors
8
Institutions
Publications per year
2017–2026
1
Parents
Publications
8
1–5 of 8
Authors
16
- GL
2
h-index
- RS
2
h-index
- MB
2
h-index
- HB
2
h-index
- BJBruner Js
1 publications · 11 citations
1
h-index
1–5 of 16
Institutions
8
University of Amsterdam
Amsterdam, The Netherlands
2 h-index
4 publications
59 citations
KU Leuven
Leuven, Belgium
1 h-index
1 publications
32 citations
Province of Antwerp
Antwerp, Belgium
1 h-index
1 publications
32 citations
Syracuse University
Syracuse, United States
1 h-index
3 publications
297 citations
Australian National University
Canberra, Australia
1 h-index
1 publications
14 citations
University of Wales
Cardiff, United Kingdom
1 h-index
3 publications
297 citations
Leeds Beckett University
Leeds, United Kingdom
1 h-index
1 publications
32 citations
Brown University
Providence, United States
1 h-index
1 publications
214 citations
1–8 of 8
Venues
- Journal of Experimental Psychology Learning Memory and Cognition
2 publications · 299 citations
2
h-index
- PubMed
Repository · 1 publications · 11 citations
1
h-index
- UvA-DARE (University of Amsterdam)
Repository · 1 publications · 17 citations
1
h-index
- British Journal of Psychology
1 publications · 14 citations
1
h-index
- Journal of Consumer Research
JCR · 1 publications · 83 citations
1
h-index
1–5