Kalpesh Kaushik Desai

Statistics

Publications

Citations

1.8K

H-Index

Active since

1993

Affiliations

University at Buffalo, State University of New York(Current)

University of Missouri–Kansas City

Binghamton University

Quinnipiac University

Kalpesh Kaushik Desai is an author at University at Buffalo, State University of New York specializing in marketing, marketing management, and business.

Publications per year

1993–2019

Publications

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

Kalpesh Kaushik Desai, Kevin Lane Keller · Journal of Marketing · 2002 · 394 citations

Business, Marketing, Marketing Management +15

An Empirical Investigation of Signaling in the Motion Picture Industry

Suman Basuroy, Kalpesh Kaushik Desai, Debabrata Talukdar · Journal of Marketing Research · 2006 · 295 citations

Social Sciences, Film Studies, Marketing +17

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices

Manoj Thomas, Kalpesh Kaushik Desai, Satheeshkumar Seenivasan · Journal of Consumer Research · 2010 · 289 citations

Agriculture, Health Behavior, Nutrition +8

Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures

Kalpesh Kaushik Desai, Suman Basuroy · Psychology and Marketing · 2005 · 134 citations

Arts, Film Studies, Marketing +11

Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity

Kalpesh Kaushik Desai, Wayne D. Hoyer · Journal of Consumer Research · 2000 · 129 citations

Social Sciences, Behavioral Sciences, Psychology +6

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