Concepedia

Dong Hoang

DH

6

Publications

215

Citations

6

H-Index

2012

Active since

Affiliations

Leeds Beckett University(Current)

University of Gothenburg

Dong Hoang is an author at Leeds Beckett University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingLawFashionLabor LawConsumer ResearchInteractive MarketingIndustrial OrganizationArts

Publications per year

2012–2023

6

Publications

6

Promoting reuse behaviour: Challenges and strategies for repeat purchase, low-involvement products

Suneel Kunamaneni, Sukky Jassi, Dong Hoang · Sustainable Production and Consumption · 2019 · 80 citations · Full text

Consumer-driven Product Development, Product Experience, Repeat Purchase +12

Why do corporate codes of conduct fail? Women workers and clothing supply chains in Vietnam

Dong Hoang, Bryn Jones · Global Social Policy · 2012 · 48 citations · Full text

Engineering, Labor Relation, International Regulation +22

“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing

Dong Hoang, Els Breugelmans · Journal of Retailing · 2022 · 27 citations · Full text

Self-branding and content creation strategies on Instagram: A case study of foodie influencers

Cristina Miguel, Carl Clare, Catherine J. Ashworth et al. · Information Communication & Society · 2023 · 25 citations · Full text

‘With a little help from my friends’: exploring mutual engagement and authenticity within foodie influencers’ communities of practice

Cristina Miguel, Carl Clare, Catherine J. Ashworth et al. · Journal of Marketing Management · 2022 · 20 citations · Full text

Creative Communications, Digital Marketing, Consumer Research +35

Rows per page

1–5 of 6