Concepedia

Sukky Jassi

SJ

1

Publications

80

Citations

1

H-Index

2019

Active since

Affiliations

Leeds Beckett University(Current)

Sukky Jassi is an author at Leeds Beckett University specializing in business, consumer behavior, and interactive marketing.

Top concepts

HealthBusinessMarketingManagementConsumer BehaviorConsumer ResearchProduct ExperienceInteractive Marketing

Publications per year

2019–2019

1

Publications

1

Promoting reuse behaviour: Challenges and strategies for repeat purchase, low-involvement products

Suneel Kunamaneni, Sukky Jassi, Dong Hoang · Sustainable Production and Consumption · 2019 · 80 citations · Full text

Consumer-driven Product Development, Product Experience, Repeat Purchase +12

Rows per page

1–1 of 1